Shanyce Lora
download pdf- role
- Marketing Operations, Creative Operations, Internal Communications
- based
- New York, NY
- shanyce.lora.nyc@gmail.com
- links
- linkedin.com/in/shanyce-lora, shanycelora.com
summary [ 00 ]
Operations and communications strategist with 10+ years across media, entertainment, and social impact. Builds highly adopted systems: an Airtable intranet with 90% adoption in three months and editorial engines cutting planning cycles by 15%. Delivers on-time campaigns by bridging strategy and operations.
experience [ 01 ]
Independent Consultant
Operations & Systems Consulting, New York, NY
- Contract with Anchored Digital, building Airtable systems that standardize client delivery and team workflows
- Co-authored guides and reference pages documenting the new system end to end, enabling team-wide adoption and self-serve use from day one
- Researched, wrote, and built Anois, a meditation web app, end to end using a mix of traditional coding and AI-assisted development
NationSwell
New York, NY
- Director, Operations EnablementJan 2025 to Dec 2025
- Chief of StaffMar 2023 to Jan 2025
- Senior Special Projects ManagerMay 2022 to Mar 2023
- Promoted twice in under three years, progressing from project coordination to directing organization-wide operations and communications strategy
- Designed and launched NationSwell Pier, a centralized Airtable intranet consolidating 15 information sources, a live staff directory, benefits library, document hub, and meeting archive, reaching 90% adoption across 40 employees within 3 months
- Built a centralized marketing operations dashboard combining the content pipeline, editorial calendar, approval workflows, and a date-synced publishing schedule, reducing planning cycle time by 15%
- Developed a contractor database centralizing vendor profiles, availability, and project history to streamline sourcing and cut coordination overhead
- Developed and executed digital communications strategy across social, email, and web, including LinkedIn brand positioning, internal messaging frameworks, and editorial direction
- Designed the multi-channel editorial planning system behind campaigns that delivered a 40% engagement lift across LinkedIn and email within six months
- Owned end-to-end campaign and project management across marketing, communications, and operations teams, keeping partners and internal stakeholders aligned from kickoff through delivery
- Served as primary cross-functional liaison among communications, marketing, creative, and external partners, coordinating asset handoffs, approvals, and timelines
Showtime Inc.
Manager, Digital Marketing, New York, NY
- Coordinated campaign execution across PR, marketing, and creative teams for 20+ talent-led activations, managing timelines, asset handoffs, and partner deliverables
- Oversaw real-time social media execution during major campaign launches, contributing to a 30% rise in engagement
- Developed messaging and creative assets for premiere activations, ensuring brand consistency across all channels and partners
Glow Social + Digital Agency
Senior Social Media Manager, New York, NY
- Won a Webby Award for the Dexter digital campaign, leading cross-channel execution across paid, organic, and social surfaces
- Managed campaign coordination for media and tech clients, increasing brand engagement by 25%
earlier experience [ 02 ]
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Mischief Management, Senior Marketing Manager Mar 2019 to Aug 2020
Owned end-to-end campaign execution for six national events and a podcast network, coordinated creator and influencer partnerships, and drove a 30% increase in attendance and engagement
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ReedPop, Brand Marketing Manager, New York Comic Con Mar 2018 to Mar 2019
Managed multi-channel campaign execution for NYCC, producing 200+ assets and growing audience 25% year over year with 15M+ annual impressions
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Valiant Entertainment, Senior Marketing & Digital Media Manager Jul 2016 to Mar 2018
Led campaign execution across five social platforms, driving a 500% increase in impressions, built paid social campaigns end-to-end, and produced 20+ marketing videos
education [ 03 ]
B.A., Communications and Media Studies
CUNY School of Professional Studies , 2021
skills & tools [ 04 ]
- systems & operations
- Airtable system design, Google Sheets, workflow design, process improvement, marketing operations, content operations, end-to-end campaign management, cross-functional coordination
- strategy & comms
- Communications strategy, internal communications, brand positioning, editorial planning, digital strategy
- ai & automation
- Claude, ChatGPT, Gemini, prompt engineering, AI-assisted development and workflow automation
- tools & platforms
- Airtable, Notion, Asana, Monday.com, Jira, Google Workspace, Slack, Salesforce, HubSpot, Mailchimp, Canva, Adobe Creative Suite