Shanyce Lora

• Assist in documenting Airtable systems for agency and enterprise clients that standardize client delivery and team workflows
• Co-wrote 8+ guides and reference pages so teams could adopt new systems and self-serve from day one
• Advise founders on process design, tooling decisions, and how to structure a business through growth
• Personal Projects: Designed and built Anois, a wellness web app, end to end: product decisions, brand, copy, design, and code

Director, Operations Enablement (Jan 2025–Dec 2025) · Chief of Staff (Mar 2023–Jan 2025) · Senior Special Projects Manager (May 2022–Mar 2023)

• Designed the multi-channel editorial planning system behind campaigns that lifted LinkedIn and email engagement 40% in six months
• Ran digital communications strategy across social, email, and web, including LinkedIn brand positioning, internal messaging frameworks, and editorial direction
• Built relationships with influencers, podcast hosts, and digital creators that expanded brand reach
• Promoted twice in under three years, from project coordination to directing organization-wide operations and communications strategy
• Built a marketing operations dashboard combining the content pipeline, editorial calendar, approval workflows, and a date-synced publishing schedule, which let the team condense the planning calendar
• Designed and launched NationSwell Pier, an Airtable intranet that pulled scattered PDFs, Google Drive folders, the JustWorks portal, and pinned Slack threads into a live staff directory, benefits library, document hub, and meeting archive. Reached 90% adoption across 40 employees in three months, measured by staff sign-ups, profile completion, and training attendance
• Owned campaign and project management across marketing, communications, and operations teams, from kickoff through delivery

• Coordinated campaign execution across PR, marketing, and creative teams for 15+ talent-led activations
• Oversaw real-time social execution for Dexter: New Blood, a campaign whose social reached 384M impressions and 15.6M engagements across Dexter handles
• Directed in-person events and activations, converting offline audiences into online engagement
• Developed messaging and creative assets for premiere activations, keeping brand consistent across channels and partners

• Set social strategy for the Shorty Award-winning Dexter: New Blood campaign using social listening, research, and live engagement, and helped shape the social voice
• Managed a copywriter, ran fan giveaways and engagement, and produced weekly social reports the team used to adjust the plan
• Led digital strategy for Showtime, WarnerMedia, YouTube, and Apple TV accounts
• Managed campaign coordination across 5+ media and tech accounts

• Consulted with six Twitch streamers on social media strategy and channel presence
• Designed stream assets including overlays, panels, and social graphics
• Built and streamed my own Twitch channel, growing it from zero while consulting

• Owned end-to-end campaign execution for six national fan events and a podcast network
• Wrote social copy and made creative for Con of Thrones, LeakyCon, and BroadwayCon, separate convention brands with their own fandoms
• Led the launch of the Mischief Media podcast network and the Mischief Merch rebrand
• Pitched a merch store when COVID hit, worked with our designer on apparel, built the store in Shopify, and started the brand's Instagram
• Coordinated creator and influencer partnerships for the events

• Ran NYCC's always-on fandom account, writing real-time copy, replies, and Stories with little oversight
• Ran NYCC Updates on Facebook, some of the first NYCC videos with staff on camera, covering show-floor news
• Created sponsored Story adventures where fans voted on my day, and showed up at midnight releases, trivia nights, and fandom meetups year-round
• Worked with influencers and managed paid social alongside organic

• Led campaign execution across five social platforms
• Built paid social campaigns end to end and produced 20+ marketing videos