Shanyce Lora

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role
Marketing Operations, Creative Operations, Internal Communications
based
New York, NY
email
shanyce.lora.nyc@gmail.com
links
linkedin.com/in/shanyce-lora, shanycelora.com

Operations and communications strategist with 10+ years across media, entertainment, and social impact. Builds highly adopted systems: an Airtable intranet with 90% adoption in three months and editorial engines cutting planning cycles by 15%. Delivers on-time campaigns by bridging strategy and operations.

Independent Consultant

Jan 2026 to Present

Operations & Systems Consulting, New York, NY

  1. Contract with Anchored Digital, building Airtable systems that standardize client delivery and team workflows
  2. Co-authored guides and reference pages documenting the new system end to end, enabling team-wide adoption and self-serve use from day one
  3. Researched, wrote, and built Anois, a meditation web app, end to end using a mix of traditional coding and AI-assisted development

NationSwell

May 2022 to Dec 2025

New York, NY

  • Director, Operations EnablementJan 2025 to Dec 2025
  • Chief of StaffMar 2023 to Jan 2025
  • Senior Special Projects ManagerMay 2022 to Mar 2023
  1. Promoted twice in under three years, progressing from project coordination to directing organization-wide operations and communications strategy
  2. Designed and launched NationSwell Pier, a centralized Airtable intranet consolidating 15 information sources, a live staff directory, benefits library, document hub, and meeting archive, reaching 90% adoption across 40 employees within 3 months
  3. Built a centralized marketing operations dashboard combining the content pipeline, editorial calendar, approval workflows, and a date-synced publishing schedule, reducing planning cycle time by 15%
  4. Developed a contractor database centralizing vendor profiles, availability, and project history to streamline sourcing and cut coordination overhead
  5. Developed and executed digital communications strategy across social, email, and web, including LinkedIn brand positioning, internal messaging frameworks, and editorial direction
  6. Designed the multi-channel editorial planning system behind campaigns that delivered a 40% engagement lift across LinkedIn and email within six months
  7. Owned end-to-end campaign and project management across marketing, communications, and operations teams, keeping partners and internal stakeholders aligned from kickoff through delivery
  8. Served as primary cross-functional liaison among communications, marketing, creative, and external partners, coordinating asset handoffs, approvals, and timelines

Showtime Inc.

Dec 2021 to May 2022

Manager, Digital Marketing, New York, NY

  1. Coordinated campaign execution across PR, marketing, and creative teams for 20+ talent-led activations, managing timelines, asset handoffs, and partner deliverables
  2. Oversaw real-time social media execution during major campaign launches, contributing to a 30% rise in engagement
  3. Developed messaging and creative assets for premiere activations, ensuring brand consistency across all channels and partners

Glow Social + Digital Agency

Sep 2021 to Dec 2021

Senior Social Media Manager, New York, NY

  1. Won a Webby Award for the Dexter digital campaign, leading cross-channel execution across paid, organic, and social surfaces
  2. Managed campaign coordination for media and tech clients, increasing brand engagement by 25%
  • Mischief Management, Senior Marketing Manager Mar 2019 to Aug 2020

    Owned end-to-end campaign execution for six national events and a podcast network, coordinated creator and influencer partnerships, and drove a 30% increase in attendance and engagement

  • ReedPop, Brand Marketing Manager, New York Comic Con Mar 2018 to Mar 2019

    Managed multi-channel campaign execution for NYCC, producing 200+ assets and growing audience 25% year over year with 15M+ annual impressions

  • Valiant Entertainment, Senior Marketing & Digital Media Manager Jul 2016 to Mar 2018

    Led campaign execution across five social platforms, driving a 500% increase in impressions, built paid social campaigns end-to-end, and produced 20+ marketing videos

B.A., Communications and Media Studies
CUNY School of Professional Studies , 2021

systems & operations
Airtable system design, Google Sheets, workflow design, process improvement, marketing operations, content operations, end-to-end campaign management, cross-functional coordination
strategy & comms
Communications strategy, internal communications, brand positioning, editorial planning, digital strategy
ai & automation
Claude, ChatGPT, Gemini, prompt engineering, AI-assisted development and workflow automation
tools & platforms
Airtable, Notion, Asana, Monday.com, Jira, Google Workspace, Slack, Salesforce, HubSpot, Mailchimp, Canva, Adobe Creative Suite